{"id":12466,"date":"2026-03-18T12:56:43","date_gmt":"2026-03-18T11:56:43","guid":{"rendered":"https:\/\/www.grupohervaz.com\/?p=12466"},"modified":"2026-03-18T12:56:43","modified_gmt":"2026-03-18T11:56:43","slug":"from-a-garage-to-leading-the-european-market-the-journey-of-miguel-angel-vazquez-and-procubitos-in-asi-empece","status":"publish","type":"post","link":"https:\/\/www.grupohervaz.com\/en\/from-a-garage-to-leading-the-european-market-the-journey-of-miguel-angel-vazquez-and-procubitos-in-asi-empece\/","title":{"rendered":"From a garage to leading the European market: The journey of Miguel \u00c1ngel V\u00e1zquez and Procubitos in &#8220;As\u00ed empec\u00e9&#8221;"},"content":{"rendered":"<p data-path-to-node=\"3\">In the business world, the strongest success stories are those that combine long-term vision, operational resilience, and an innate ability to identify underserved market niches. Recently, <strong>Miguel \u00c1ngel V\u00e1zquez<\/strong>, a key figure at <strong>Grupo Hervaz<\/strong>, participated in <em>The Objective<\/em> podcast <strong>&#8220;As\u00ed empec\u00e9&#8221;<\/strong> (This is how I started).<\/p>\n<p data-path-to-node=\"4\">In this interview, V\u00e1zquez details the exponential growth of <strong>Procubitos<\/strong>, a project that was born out of a family logistical need and that today is consolidated as the <strong>largest producer of ice cubes in Europe<\/strong>.<\/p>\n<h3>Strategic vision: The origin of an industrial giant<\/h3>\n<p data-path-to-node=\"6\">What is now an international holding company began in 1989 in a garage in Algeciras. The need to supply ice to family-owned gas stations in the Campo de Gibraltar region was the catalyst for an industry that, under the family&#8217;s management, has never stopped innovating.<\/p>\n<p data-path-to-node=\"7\">For the <strong>investor and strategic partner<\/strong>, the story of Procubitos is a case study in <strong>scalability and sector consolidation<\/strong>:<\/p>\n<ul>\n<li><strong>Production milestones:<\/strong> From manufacturing 2,000 kilos per day to reaching a capacity of <strong>800 tons per day<\/strong>.<\/li>\n<li><strong>National and international expansion:<\/strong> The opening of plants in Cebreros (\u00c1vila) and the acquisition of factories in Germany marked a step towards European hegemony.<\/li>\n<li><strong>Key mergers:<\/strong> The strategic merger with <em>Cubers Premium<\/em> in 2018 allowed us to optimize the value chain and dominate the distribution market in Spain and Europe.<\/li>\n<\/ul>\n<h3>Innovation and efficiency: The pillars of Grupo Hervaz<\/h3>\n<p data-path-to-node=\"10\">In the podcast, Miguel \u00c1ngel V\u00e1zquez highlights how technology has been the competitive differentiator. From the implementation of <strong>high-speed bagging<\/strong> machines to the development of manufacturing processes that guarantee the quality of &#8220;Spanish ice&#8221; (internationally recognized for its durability and purity), the group has prioritized energy efficiency and sustainability.<\/p>\n<p data-path-to-node=\"11\">Furthermore, Grupo Hervaz has successfully managed the challenges of <strong>seasonality<\/strong>, transforming a traditionally complex business into a precision logistics operation capable of responding to critical demand peaks during heat waves on the continent.<\/p>\n<h3>An invitation to discover the DNA of <a href=\"https:\/\/www.grupohervaz.com\/en\/food-grade-ice\/\">Procubitos<\/a><\/h3>\n<p data-path-to-node=\"13\">To understand a company&#8217;s success, it&#8217;s essential to understand the mindset of its leaders. This interview not only traces the company&#8217;s history but also offers valuable lessons on<strong> risk management, strategic alliances, and organic and inorganic growth<\/strong>.<\/p>\n<p data-path-to-node=\"14\">If you want to delve deeper into the key factors that have led Procubitos to become a leader in the refrigeration sector in Europe and learn more about the business vision of Grupo Hervaz, we invite you to listen to the full interview.<\/p>\n<p data-path-to-node=\"15\">&#x1f3a7; <strong>Listen to the full podcast here:\u00a0<\/strong><a class=\"ng-star-inserted\" href=\"https:\/\/theobjective.com\/podcasts\/asi-empece\/miguel-angel-vazquez-procubitos\/\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahcKEwjLoYnBg4GTAxUAAAAAHQAAAAAQQQ\">Miguel \u00c1ngel V\u00e1zquez (Procubitos): \u00abDe un garaje a liderar la producci\u00f3n de hielo en Europa\u00bb<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the business world, the strongest success stories are those that combine long-term vision, operational resilience, and an innate ability to identify underserved market niches. Recently, Miguel \u00c1ngel V\u00e1zquez, a key figure at Grupo Hervaz, participated in The Objective podcast &#8220;As\u00ed empec\u00e9&#8221; (This is how&#8230;<\/p>\n","protected":false},"author":4,"featured_media":11783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325],"tags":[],"class_list":["post-12466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.grupohervaz.com\/en\/wp-json\/wp\/v2\/posts\/12466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grupohervaz.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grupohervaz.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grupohervaz.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grupohervaz.com\/en\/wp-json\/wp\/v2\/comments?post=12466"}],"version-history":[{"count":0,"href":"https:\/\/www.grupohervaz.com\/en\/wp-json\/wp\/v2\/posts\/12466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grupohervaz.com\/en\/wp-json\/wp\/v2\/media\/11783"}],"wp:attachment":[{"href":"https:\/\/www.grupohervaz.com\/en\/wp-json\/wp\/v2\/media?parent=12466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grupohervaz.com\/en\/wp-json\/wp\/v2\/categories?post=12466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grupohervaz.com\/en\/wp-json\/wp\/v2\/tags?post=12466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}