Grupo Hervaz / Group / History »
History
From agricultural and livestock origins in the province of Cádiz to international diversification.GRUPO HERVAZ is born from the land and evolves into a global industrial group.
Our objective is to consolidate a diversified family-owned business group that, from excellence in the primary sector and industrial innovation, ensures profitable and sustainable growth for future generations.
Seven decades of family commitment, operational excellence, and a constant drive for sustainable growth.
1950:
The Origin
In 1950, at only 19 years old, our founder Manuel Vázquez Fernández began agricultural and livestock activities on the family farms. During the 1960s, the acquisition of key estates laid the cornerstone of what is today the Group.
1970 – 1980:
Diversification and Momentum
With the industrial development of the Campo de Gibraltar region, the business expanded into service stations. By the late 1980s, the incorporation of the second generation (Manuel, Carlos, Miguel Ángel, and Rosana) marked a key turning point with the creation of Procubitos.
The 90s:
A Quantum Leap
The acquisition of the “La Herradura” estate transformed our agricultural division, enabling the introduction of irrigated crops and innovative fruit production, and raising the Group’s production standards.
2000 – 2010:
Structure and Consolidation
This decade marks our maturity. In 2007, GRUPO EMPRESARIAL HERVAZ was officially established to structure and consolidate all business activities. At the same time, Procubitos built the most advanced factory in Europe in Ávila, and we acquired MYG in Cádiz.
2010 – 2020:
Expansion and Internationalization
A decade of unprecedented international growth. HERVAZ expanded its agricultural footprint into Portugal and its industrial presence into Germany and Turkey (IceXperience). During this period, we strengthened strategic partnerships in the ice sector, enabling us to lead the European market and scale operations across the continent.
2020 – Present:
Future and Diversification
HERVAZ is currently in a phase of strategic maturity and exponential expansion. We have consolidated Procubitos as the undisputed leader of the ice market in Europe, adding four new production plants and achieving full distribution coverage across the continent.
As a driver of growth in dynamic sectors, we are supporting the national expansion of leading restaurant brands such as Brunchit. All this growth is guided by a forward-looking approach, preparing the Group for the integration of future generations and ensuring the continuity of our values and the strength of the family legacy.