Mar
The value of vertical integration in strategic European sectors
In a global market characterized by supply volatility and increasing demands for traceability, vertical integration has ceased to be merely a logistical option and has become a critical competitive advantage. At Grupo Hervaz, we understand this model not only as a cost structure but as the cornerstone that guarantees excellence and resilience in sectors crucial to the European economy.
What does vertical integration mean for Grupo Hervaz?
Unlike fragmented business models, vertical integration allows us to control multiple stages of the production chain. This strategy is what has enabled a project started in 1950 by Manuel Vázquez Fernández to evolve into the multi-sector holding company it is today, with an international presence.
Three pillars of value for our partners and investors
1. Quality Assurance and Traceability “From Origin to Table”. Our agribusiness division is the perfect example. By directly managing our agricultural and livestock operations (such as the La Herradura farm or our Retinta cattle ranch), we don’t depend on third parties to ensure sustainability and animal welfare standards. For a strategic partner, this translates into a drastic reduction in reputational and operational risks.
2. Technological and Logistical Leadership. In the ice sector, with Procubitos Europe, the integration of state-of-the-art manufacturing in Cebreros (Ávila) with an efficient logistics network has consolidated our position as the leading producer in Europe. Controlling production and distribution gives us a responsiveness to peak demand that other competitors cannot match.
3. Smart Diversification and Growth Alliances. Integration is also reflected in our ability to enter new sectors where we deliver real value. Our recent partnership with the Brunchit chain is a strategic step: we combine our expertise in asset and supply management with a modern and healthy restaurant concept. For investors, this represents a diversified yet cohesive ecosystem, where each business unit benefits from the Group’s financial strength.
Towards a more resilient Europe
From certified forest management to investments in renewable energy and industrial logistics, Grupo Hervaz is committed to a model that prioritizes strategic autonomy. In a European context seeking to strengthen its own value chains, our commitment is to continue investing in infrastructure and processes that ensure long-term supply and profitability.
Vertical integration is, ultimately, our way of honoring family tradition while leading industrial innovation.

